ASN - Advanced Sports Nutrition is the first company in the world to develop NANO Technology to be used in the sports nutrition industry. This advanced technology is so revolutionary it will forever change the way we view sports nutrition. This technology opens up a new era of super advanced supplements, never thought possible. Products of the highest quality, purity & potency, that only other supplement companies can dream of.
"The future is here...with 'ASN - Advanced Sports Nutrition'
....the leaders in supplement technology...."
"Only the others can follow.......!"
ASN – Advanced Sports Nutrition, the name says it all. How far advanced? Lets just say beyond doubt the ASN product range is the most advanced sports nutrition in the world and in a league of their own when compared to any other sports supplements of similar type on the market. No other products come close to their performance, purity or efficiency. The reason why; ASN products incorporate a new technology in producing the sports nutrition material. A technology so revolutionary, it will change the way we produce nutritional materials and the way we view the nutritional supplements. This new technology ASN have called ‘NANO Technology’.
Manufactured products are made from atoms. The properties of those products depend on how those atoms are arranged. If we rearrange the atoms in coal we can make diamond. If we rearrange the atoms in sand (and add a few other trace elements) we can make computer chips. If we rearrange the atoms in dirt, water and air we can make potatoes. We can also separate the molecules in the potatoes back to atoms of dirt, water and air.
Todays manufacturing methods are very crude at the molecular level. Casting, grinding, and milling move atoms in great thundering statistical herds. It's like trying to make things out of LEGO blocks with boxing gloves on your hands. Yes, you can push the LEGO blocks into great heaps and pile them up, but you can't really snap them together the way you'd like. Pulling blocks apart is a bigger mess, not allowing separation at a specific join.
NANO technology lets us take off the boxing gloves. We are able to snap together the fundamental building blocks of nature easily, inexpensively and in most of the ways permitted by the laws of physics. We can also dissemble or separate these building blocks back into their individual bricks. Existing manufactured materials can be re-engineered into molecular sized particles. This same technology which is used to continue the revolution in computer hardware beyond about the next decade can also let us fabricate an entire new generation of nutritional products that are cleaner, stronger, lighter, and more precise. Being of such small particle sizes, allows for faster, more efficient assimulation of the nutritional products into our body. The longer a nutritional supplement sits in your digestive system, the more chance it has at being attacked by stomach acid, enzymes and bacteria.
It's worth pointing out that the word "nanotechnology" has become very popular and is used to describe many types of research where the characteristic dimensions are less than about 1,000 nanometers. For example, continued improvements in computer chip design have resulted in circuit widths that are less than one micron. This work is often called "nanotechnology." This same particle size can also be achieved with the nutritional supplements. Using this technology we can manufacture precise proteins and peptides with mole quantities of amino elements that are molecular in both size and precision and can be interconnected in complex and highly idiosyncratic patterns. Only NANO Technology allows us do this.
When it's unclear from the context whether we're using the specific definition of "nanotechnology" (given here) or the broader and more inclusive definition (often used in the literature), we'll use the terms "molecular nanotechnology" or "molecular manufacturing."
Whatever we call it, in regards to the nutritional product definition, the following guidelines should be adhered;
o Get essentially every atom in the right place.
o Make almost any structure consistent with the laws of physics that we can specify in molecular detail.
o Have manufacturing costs not greatly exceeding the cost of the required raw materials and energy.
o Particles produced by definition are no more than 10 microns in size.
With NANO Technology, in regards to sports supplements and nutritional products, a single ingredient or element can be produced under 1 micron in size. This exciting new technology allows us to produce materials that are absorbed directly into our body, passing through membranes straight into our bloodstream.
This ‘buzz’ word you will be hearing a lot more of in the future..Not to mention ASN - Advanced Sports Nutrition!
NANO Technology Under the Microscope
The Advantage of using 'NANO Technology'
In nature, the makeup of nutritional materials is complex. From the humble potato with it’s long chain glucose molecules forming starches to the amino acids forming complex proteins as found in a piece of steak. To absorb the nutrition from these foods our body has developed an extensive ‘digestive system’ to break down the nutritional material into its base form so it can be absorbed into our bodies and be used within our physiology. This is done by our digestive system producing and containing substances which act on the food and supplement particles breaking it down small enough to be absorbed. Our digestive system produces bile, which acts on fats to break it down into tiny globules so it can be absorbed into our body and also we produce various enzymes to break down proteins and carbohydrates. Any nutritional materials that are not broken down fully by the enzymes are then passed to bacteria in our digestive system whose job is to break down the remaining particles. Unfortunately, because bacteria are living organisms like ourselves, to survive they need nutrition like us. Thus they pinch some of it for their own needs. Therefore our digestive system can become very inefficient. Another problem with this system however, is that it is not controlled. That is to say, for example, if a food or supplement contains an important nutrient for our body, but it is contained within the structure of that food or supplement, how are the enzymes going to know when to stop breaking down the food or supplement when that nutrient structure has been reached? Also, if that food is very complex in structure and the enzymes don’t break it down fully, bacteria then have the job of breaking it down. The answer is the enzymes and bacteria don't know when to stop breaking down the nutritional material when they come across an important nutrient. It's a game of hit and miss. Most likely, the nutrient is further broken down into its base components and its health benefits are lost!
NANO Technology allows us to bypass this system by manufacturing exact nutrients whose particle sizes are smaller than what our digestive system can produce which allows for direct absorption straight into our body. No more being mislead by food and nutritional companies saying that their product contains X nutrient or Y nutrient only to find that none of it, or maybe only a small portion of it, will actually enter our body because of the processing it undergoes in our digestive system.
Another problem, especially with nutritional supplements, even though they may be an isolation of X nutrient or Y nutrient, the particle sizes of the supplement material are still too big to be absorbed directly into our bodies. This is because when the material is manufactured, 1 particle of the material may be made up of 1000 molecules of the X nutrient or Y nutrient. It still has to be broken down within our digestive system to be absorbed. This process takes time because it must become soluble to be absorbed. Some of the nutrients will be absorbed through ionisation of the material through increased osmotic effects of water being drawn into the intestinal area to dissolve some of the particles, while the rest are then excreted out of our body. ‘X nutrient or Y nutrient then goes down the toilet!’
NANO Technology allows us to isolate X nutrient or Y nutrient into particles small enough to be fully absorbed, so you get maximum health benefits from it.
'NANO Technology' and Sports supplements
In the world of supplementation, it sounds good to have a great formulation, but that formulation must also reach the parts of the body that can utilize it. It needs to get in there quickly and with a sufficient dosage to achieve its purpose. Otherwise it’s useless. This makes the absorption rate of the supplement so important. ASN have developed the ‘NANO Technology’ to create products with extremely high absorption to enable the supplement to reach the bloodstream and muscles more efficiency, producing a greater effect. Supplements that are easily absorbed are usually safer because there is less stress on the digestive system and wasted material does not have to be expelled through the liver and kidneys.
Pharmacokinetics - The Science of absorption
For a supplement to work effectively, the right amount must be presented to the right place in the human body. To get there it must pass through cell membranes. The speed and extent of which it moves through those cell membranes is described as absorption rate. The amount of the supplement that reaches central circulation is described as the ‘bioavailability’ of that supplement. Example; something that is administered intravenously has, by definition, a bioavailability of 100%, because all of it reaches central circulation.
As mentioned before, the biggest factor determining the absorption rate of a supplement is its particle size. Normally, nutritional materials need some sort of transport system to bind to them to help transport them through membranes. But it has been found that the smaller the particle size of the material, in the range of the nano scale, the more electrostatic it becomes. The materials characteristic now resembles that of an electrolyte, having ion type properties which allow it to diffuse through membranes. For a nutrient, medicine or food to be any use to you, it must be able to pass through your cell membranes. Its ability to do this governs its journey to its site of action in your body. Supplements that are not on a nano scale, i.e.; the particles are too big, cannot easily enter cells.
Not everything you ingest orally must pass through your digestive system. Oral or sublingual absorption occurs when extremely small particles of a nutrient are taken into the body through the mouth tissue. In this part of the body, blood capillaries are very close to the surface. Anything absorbed this way travels into the carotid artery in seconds. From there it is transported throughout the body. It’s the fastest way to get nutrients into your body. Nutrients absorbed this way have a bioavailability of 100%. Because of the particle size of the ‘NANO Technology’ material, it is easily absorbed into blood capillaries in our mouth and membranes, which line our throat, stomach and intestinal lining. This extremely small particle size also allows for the material to be completely soluble, the same characteristics that ions possess. Therefore, the bioavailability of ‘NANO Technology’ supplement materials is 100%.
Nutrition set for new era
Imagine having food that’s absorbed straight into your body without the need for digestion. It would be like having nutrients fed straight into your blood system via an intravenous drip. You would be able to feed your body optimum amounts of nutrition for long life and health. People with restricted digestive functions would be able to enjoy a normal diet again. Your body would be able to get optimum amounts of nutrients at critical times when it needs them, like during physical exercise.
Well, that time has come! An Australian Company, ASN – Advanced Sports Nutrition has developed a technology that could well change our diets forever.
Aptly named NANO Technology, Nano being from the measurement smaller than micro, this technology takes materials that are manufactured in powdered form and transforms them into tiny particles many times smaller than the original size, but keeps the integrity of the material. (9,10,11) With the particles being so tiny, they are able to pass through cell membranes allowing assimilation straight into your body.
ASN’s first product to be produced using this technology, which has been registered with the Therapeutic Goods Association (TGA), is NANO Creatine. Creatine has caused a lot of controversy in the past, being compared to anabolic steroids for performance enhancement(8) during exercise and its associated side effects it causes to your digestive system. Using this technology there are no digestive side effects.
Creatine is a natural substance that is found in many food sources as well as being the main energy store within the various cells of our body. In regards to exercise, creatine is an essential component for producing ATP, a molecule that fuels our muscles. (8) It also has many other scientifically researched health benefits for such things as, Congestive Heart failure, eyesight, AIDS, Fibromyalgia, Muscular Dystrophy, Rheumatoid Arthritis, concussion and brain function. (4,5,6,7)
Its performance enhancing properties comes from its ability to improve the condition of muscle fibres and enhance energy production. It also increases recovery rate after exercise and adds volume to muscle increasing its size.
During high intensity exercise, like that of sports, football, weight lifting, sprinting, tennis , etc…. the contraction of muscle takes place without the use of oxygen. As mentioned above, muscle metabolise or release energy by the means of a chemical reaction of a molecule called Adenosine Tri-Phosphate ( ATP ). ATP within muscle is limited to approximately a 10 second supply and must be constantly re-synthesized for continuous muscle contractions at maximum force. Creatine is an integral part of this chemical reaction to re-synthesize ATP. (2) The more creatine your muscle can hold, the more fuel you have for re-sythesizing ATP and the result will be explosive muscular power with less muscular fatigue. An athlete taking creatine has a big advantage over an athlete not taking creatine. (3)
Scientists found that our bodies can actually store more creatine in our muscle cells than we produce. Approximately 120g of creatine is found in a 70 kg male, 95% in the skeletal muscle. Total creatine exists in muscle as both free creatine (40%) and phosphocreatine (60%). It appears that supplemental creatine monohydrate increases muscle total creatine, including both free and phosphocreatine. The average human body can store in excess around 40g of total creatine ( free + Phosphocreatine ). Phosphocreatine is the direct precursor for your energy system while free creatine is the direct precursor for phosphocreatine. This not only has the effect of increasing the availability of creatine to be used in your energy cycle but also it increases the fluid within the muscle cell associated with the osmotic effect of increased intramuscular free creatine. This increases the muscle cell size in which more nutrients can be transported and stored within the muscle to be used for energy and protein synthesis, increasing exercise performance, recovery and muscle growth.
How is the NANO Creatine Produced?
As with all manufactured raw nutritional materials, a single particle may be made up of thousands of molecules of that ingredient. In regards to creatine, one particle of Micronized Creatine may be made up of one thousand molecules of creatine. To make NANO Creatine we take the highest grade Micronized Creatine in the world and put it through the NANO Technology process which enables us to separate the individual particles of the creatine from the particle of the Micronized material. This process not only makes the material smaller in size but also eliminates any other impurities within the original material that were part of the Micronized particle. The end product is a material that is not only smaller in size but also of higher purity.
1. The fate of creatine when administered to man. Chanutin, A – J Biol Chem. 67:29-41, 1926
2. The nutritional biochemistry of creatine. Greenhaff, P.L.- J Nutr Biochem. 11:610-618, 1997
3. Elevation of creatine in resting and exercised muscle of normal subjects by creatine supplementation. Harris, R. Clin Sci. 82:367-374, 1992
4. Supplementary creatine as a treatment for Gyrate atrophy of the choroid and retina. Sipila, I. – New England Journal of Medicine. 304:867-870, 1981
5. The effect of dietary creatine supplementation on skeletal muscle metabolism in congestive heart failure. Andrews, R. - Eur Heart J. 19:617-622, 1998
6. Dietary supplement creatine protects against traumatic brain injury. Sullivan, P. – Ann Neurol. 48(5):723-729, 2000
7. Lower than normal levels of creatine have been demonstrated in rheumatoid arthritis. Gissen, A.S. – Vitamin Research News. Oct/Nov 1995
8. Creatine : The natural, safe and legal alternative to anabolic steroids. Mueller, S. - Vitamin Research News. 12(2):3, 1998
9. Giant steps in NANO Technology. Bai, C. – Chemistry and Industry, Issue:20 Page:648 , 2001
10. Science & Technology: Molecular engineering – is the future NANO? Chemical Engineering World, 36(3):62-63 2001
11. Sales of chemicals and materials based on nano-technologies are poised for growth for the rest of the decade. Chemical Marketing Reporter, 262(16):5 2002